Things Fall Apart Essay example -- essays research papers

Chinua Achebe's Things Fall Apart shows an odd similarity between the cultures of Ancient Greece and the Lower Niger. Despite the fact that two societies can exist during different periods of time and have conflicting cultural values, their stories and behavior can have surprising overlaps. Things Fall Apart is structured like a Greek Tragedy in its use of a chorus and in the presence of a tragic hero whose actions ultimately lead to his downfall. The Egwugwu from Things Fall Apart act like the chorus in a Greek Tragedy, such as Antigone. These figures, the elders of society who speak in behalf of the spirits, are present to provide background information and extra news It is imperative for the audience to know of this information for them to follow plot development. In both situations, these groups are the elders of the culture. A member of the Egwugwu tells Okonkwo to not take part in the killing of Ikemefuna, but Okonkwo disobeys the order and slays Ikemefuna himself. Just as the chorus of a Greek Tragedy relays the messages of the gods to the citizens of the town, during certain rituals, the Egwugwu convey the teachings of important spirits. Their influence is displayed when they hear the case of Uzowulu, who is soon forced to beg his wife to return to him. This shows that the orders of the Egwugwu are always followed, weather the citizens want to or not. These teachings and directions are not alterable, and must always be obeyed. Like the heroes of Greek Tragedy, Okonk...

A Purchasing Decision Essay

1. What are the advantages and disadvantages of purchasing high-end versus low-end PDA devices for the medical center physicians? The advantages and disadvantages of purchasing high-end versus low-end PDA devices for the medical center physicians are that from the PDA device on a high-end of quality and price is that a physician can do more with it a (PDA) can access the internet; store reference material; track & collect patient data; provide patient education material; aide in the billing process; and transmit electronic prescriptions. The disadvantages of a high-end PDA device are the cost of the item and training associated with it on a limited budget. The advantages of purchasing low-end versus high-end PDA devices for the medical center physicians are that from the PDA device on a low-end of quality of and price would allow the administrator to comply with his budget. However, the disadvantages are that with a PDA device on a low-end of quality an there is a higher level of security risk and a physicians are limited to certain functions due to the lower quality of software which in the end could actually result in others costs fixing and aide issues cause by these limitations. 2. What might the implications of a decision about purchasing PDA devices for physicians it this medical center? The possible implications of a decision about purchasing PDA devices for physicians it this medical center could be from the high-end PDA the price would put a strain on the administrators budget and would affect other needs of the medical center, and with a device on the low-end of quality an there is a higher level of security risk and a physicians are limited to certain functions due to the lower quality of software 3. What are the limitations of the current decision-making process about a PDA investment? The limitation of the current decision-making process about a PDA investment is the administrator’s budget. 4. What decision-making process would you propose for (IS) investment decision at the medical center? Should others be involved? Who? How much? The decision-making process I would propose for (IS) investment decision at the medical center would be to bring all department heads of the medical center and the physicians together and discuss the need to make this purchase and the possible consequences of that decision. It is my understanding that the choice to make a purchase of this equipment for the medical center is understood to be a positive strategic move but the resulting actions of that purchase will affect everyone, and it’s for that reason I think everyone should be involved so issues and concerns can be addressed to make a choice together that will be in the best interest of the medical center.

Informative Speech Children Football Safety Essay

Topic: Children Football Safety Specfic Purpose: To persuade parents of the united states, who are contemplating on letting their respective child to play football, to decide in favor of not letting them play the sport because of it dangerous prowess, until at least multiple test are conducted or Tackling rules change. Introduction: I. Attention-Arousing Material: (Source) In the article America s Most Dangerous Football Is in the Pee-Wee Leagues, Not the NFL, by Allen Barra, an american journalist and contributer of the Wall Street Journal and the Alantic, conducts an interview with former NFL player Kyle Turley. Besides a succesful nine year NFL career and post country music career, Kyle Turley has been very outspoken aganist the NFL and it’s player association for dearth aganist CTE effects. In the article, Kyle has some strong words regarding pop warner football, â€Å"It should be outlawed and banned,† he also told Allen Barra in the interview â€Å"There can be serious disruption when those kids who are still developing are hurt. You can die from other sports, but those kind of injuries are freak occurrences.† Those exact words is what is transpiring in our youth football today. More and more youth football players are sustaining injuries. {Source} According to Momsteam.com, a trusted sports website for parents, in the article named, Youth Football Concussion Study Criticizing Limits On Contact Practices As Shortsighted Generates Controversy† a research isShow MoreRelatedSpeech to Inform8146 Words   |  33 PagesSpeech To Inform Speech to inform:Euro-2012 In April 2007, Ukraine and Poland were named co-hosts for Euro 2012 tournament. This joint bid, taking into account Ukraines tough economic condition and administration problems, has become a headache for UEFA President Michel Platini. The matches will be staged at eight venues, divided between the co-host countries. Ukraine is behind the schedule, having problems with modernization of airports, roads, and rail networks. As a co-host country, Poland seemsRead MorePeer Pressure2910 Words   |  12 Pagesare a few good debate topics that you can choose from for the next time you organize a debate. As a student, one topic which I remember always making the rounds of the debating circuit was, does violence in television and movies influence the way children behave? By the end of my learning years, I was sure that I had heard every argument that could have been made about the topic. After all, how many examples can you give from television and how many instances of juvenile delinquency can you cite thatRead MoreLanguage of Advertising20371 Words   |  82 Pagescreate a positive mood or feeling about the product. Global advertisers must also consider differences in laws and customs. For instance, certain countries will not allow TV commercials on Sunday, and others will not allow TV commercials for children`s products on any day of the week. In some parts of the world, it is forbidden to show dogs on television or certain types of clothing, such as jeans. The global advertiser who does not understand such laws and customs will soon have problems. Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages– how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges for a global not-for-profit organisation with a mission. Bayer MS – corporate social responsibility in the international development of a German company. Eurotunnel – clash of cultures threatens to derailRead MoreDebonairs Pizza Product-Market Expansion Growth Strategies27204 Words   |  109 Pages(Multimedia Support) 6.7.7 Prescribed Textbooks 6.8 IT AND Website 6.9 Research 6.10 General 6.10.1 Ownership of work produced by students 6.10.2 Publication or display of project reports 6.10.3 Equal opportunities – Statement of intent 6.10.4 Freedom of speech 6.10 .5 Graduation 6.10.6 Recognition of Prior Learning 7. WORKSHOPS 7.1 Workshop Venues 7.2 Workshop Dates 7.3 Workshop Programmes ASSIGNMENTS 8.1 Submission 8.1.1 Number of copies 8.1.2 Modes of delivery of assignments 8.1.3 Submission of assignmentsRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesTreatment Means Using Paired Samples 606 11.3 Large Sample Inferences Concerning a Difference Between Two Population or Treatment Proportions 619 11.4 Interpreting and Communicating the Results of Statistical Analyses 629 Activity 11.1 Helium-Filled Footballs 632 Activity 11.2 Thinking About Data Collection 633 Activity 11.3 A Meaningful Paragraph 633 Graphing Calculator Explorations 641 ââ€"   Contents xi 12 The Analysis of Categorical Data and Goodness-ofFit Tests 647 12.1 Chi-Square Tests forRead MoreLogical Reasoning189930 Words   |  760 PagesE. Parejko, Chicago State University; Robert Sessions, Kirkwood Community College; and Stephanie Tucker, California State University Sacramento. Thinking and writing about logical reasoning has been enjoyable for me, but special thanks go to my children, Joshua, 8, and Justine, 3, for comic relief during the months of writing. This book is dedicated to them. For the 2012 edition: This book is dedicated to my wife Hellan whose good advice has improved the book in many ways. vi Table ofRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmanagement textbook, it is important that you understand its distinctive learner-focused features especially the five-step learning model: Skill Assessment, Skill Learning, Skill Analysis, Skill Practice, and Skill Application. You’ll also find informative research on how much managers’ actions impact individual and organizational performance, and the characteristics of effective managers. †¢ Thoughtfully complete the Skill Assessment surveys in each chapter. These diagnostic tools are designed toRead MoreOrganisational Theory230255 Words   |  922 PagesSimultaneously, theories specify when and where this effect may (or may not) happen, thereby limiting the scope or applicability of the theory to particular circumstances. For instance, the recent relatively poor performance of the Scottish international football team in various competitions might be explained by there being too many for eign players in the top teams that play in the Scottish Premiership League. The hypothesized causal link or reason presented by this theory suggests that Scottish players

An Autobiography Lee Iacocca Essay - 2121 Words

1. Title: Iacocca, An Autobiography. 2. Author: Lee Iacocca with William Novak. 3. This book is an Autobiography. 4. Publisher: Bantam Books  ® 5. Copyright  © July 1986 6. Pages: 357 7. Historical Background: His name when he was born was Lido, not really Lee. He changed it when he had to go down South for a sales campaign. He thought that the Southerners would like it better if his name was Lee. It worked fairly well too. Anyway, his father was the first person to arrive in America. He arrived in 1902, at the age of 12. His father went back to his birthplace, Italy, and married Antoinette. They came back across the Atlantic. Except this time, his father, Nicola, was an American citizen. They moved to Allentown,†¦show more content†¦8. Lee Iacocca is famous for a number of things. Some of his most famous are his having to play a major role in creating the immensely successful original Ford Mustang. Then from there he went on to be President of Ford in the 1970’s. Henry Ford II was trying to get rid of Lee. He thought Lee was always plotting against him. So eventually, after a lot of pressure and some serious blows close to home, Henry just flat ou t fired Lee. Lee then accepted an offer at Chrysler to bail out the company. There were a few other people that had been fired from Ford during Henry’s rampage, that were already at Chrysler. Chrysler was a disaster. Nothing was organized. Lee got it all organized and tried to save the company, but they had huge debts, and the government regulations and the oil crisis were killing not only Chrysler, but GM and Ford were getting hit hard too. Since Chrysler was the smallest, and it had the most problems, it got hit the hardest. As a last ditch effort, Lee went to the government for loans. He got them after a huge fight and some bad publicity. He turned Chrysler around, and turned it into a profitable company. It also made good quality cars too. He’s credited for being the creator, and being the first person to bring the minivan to the market. It was extremely successful. Chrysler is now a huge company that is not only profitable, but it makes world class cars. But when Lee first got there, it looked impossible. He did it though.Show MoreRelatedTransformational Leadership2756 Words   |  12 Pages One example is Sam Walton, founder of Wal-Mart, who often visited Wal-Mart stores across the country to meet with associates to show his appreciation and integrity for what they did for the company. Sam Walton gave â€Å"rules for success† in his autobiography, one of which was to appreciate associates with praise (Walton, 1996). WHY TRANSFORMATIONAL LEADERSHIP IS IMPORTANT Factors such as rapid technological change, heightened levels of competition, a rising flow of products from newly industrializedRead MoreDeveloping Management Skills404131 Words   |  1617 PagesDilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics 90 An Exercise for Identifying Aspects of Personal Culture: A Learning Plan and Autobiography 92 SKILL APPLICATION 95 Activities for Developing Self-Awareness 95 Suggested Assignments 95 Application Plan and Evaluation 95 SCORING KEYS AND COMPARISON DATA 97 Self-Awareness Assessment 97 Scoring Key 97 Comparison Data 97 Emotional IntelligenceRead MoreLeadership Development42674 Words   |  171 Pages £270 million. This figure was an estimate made by managers of the value of errors made by untrained junior managers, and waste caused by missed deadlines, customer complaints etc. Performance improvements were examined following e ach training course (Lee, Coaley and Beard, 1993). Winterton and Winterton (1996) in an in-depth analysis of 16 UK organisations, looked at the impact of competence-based management development activity on performance. They found a statistically significant relationship betweenRead MoreStrategy Safari by Mintzberg71628 Words   |  287 PagesE T L A E IN THE P P L R PRESS. Of all the writings about entreRA E DR OU A preneurship, the vast majority has been popular—in the spirit of the great leader view of management—and can be found in the popular press or in the biographies and autobiographies of famous tycoons of industry and other notable leaders. Entrepreneurship can, for example, be followed biweekly in Fortune, a magazine that tends to attribute business success to the vision and personal behavior of the heroic leader. CEO Jack

Diversity in the Workplace a Literature Review Essay

Diversity in the Workplace In todays society, cultural diversity is at the highest point it has ever been. As companies are becoming more diverse, it is becoming more important for them to understand and manage that diversity. People of different backgrounds, races, ages, sex, and/or religions create a diverse workforce. There is an importance of having a diverse workforce in order to provide better performance overall. With a diverse workforce, there arises a need for new management strategies, which require organization leaders and managers to know the differences among their employees and to know how to handle situations involving these differences. As Dr. Sondra Thiederman, a leading expert in workplace diversity, stated, ``whether†¦show more content†¦The work force at Thorngate follows this trend since women are roughly three-quarters of the employees and that women minorities are roughly one-third of the workers. Businesses like Thorngate, whom employ mass amounts of people, should realize that a diverse workforce is needed in order to continue longevity, growth, and increased profits. Companies should see this shift in worker population and change their organizations to meet the challenge presented. Above all other policies is that discrimination is wrong, both legally and morally. In addition to this is the fact that a more diverse workforce will increase organizational effectiveness. It will lift morale, bring greater access to new segments of the marketplace, and enhance productivity. In short diversity can be good for business (Cox and Blake, 1992). Research out of Canada states that the Canadian companies leading the way in the area of diversity management have discovered that by embracing the elements of ethnic and cultural diversity in their workforce they have enhanced their ability to understand and tap new markets, both within Canada and abroad (Thomas and Ely, 1998). Many American based companies could do the same with effective use of diverse human resources The management in these companies will have to change their strategies and follow different guidelines in order to facilitate diversity. In the companies, management will have to focus on getting the best talent out of theShow MoreRelatedThe Benefits And Challenges Of Diversity869 Words   |  4 Pages Writing Literature Reviews Research Plan Marcus Radford Brandman University OLCU 501: Organizational Research May 21, 2017 â€Æ' Research Plan This research plan includes (a) a statement of the research purpose for the literature review, (b) three specific research questions, (c) an outline that includes a statement of the need for the research and how the research questions will be answered, and (d) a preliminary list of references that will be used to write the literature review. Research PurposeRead MoreDiversity Within The Workplace And How Communication Is The Driving Force Behind It Essay1463 Words   |  6 PagesDiversity in the workplace and how communication is the driving force behind it. Workplace diversity can be described as â€Å"all the differences in age, gender, sexual orientation, education, cultural background, religion, and life experience† (Okora Washington, 2012, as cited in Mulkeen, 2008). Another functional definition of diversity is being cultural, racial, or sex-based. An organization’s definition and viewpoint concerning diversity guides the strength of its employees to connect and communicateRead MoreLiterature, Business and Social Change1578 Words   |  7 PagesLiterature, Business and Social Change Kareem Jones Reginald T. Bowman Ken Mathias Jerome Mond Business Literature ENG/120 Dr. Andrew Mathis Business literature of the past is similar to modern day business literature; however, in some ways both have differences. Both forms of literary works give insight to the reader regarding one’s life’s struggles and achievements. These forms of literary works allow the reader to relate his or her own experiences to the problemsRead MoreWorkforce Diversity: Samsung Electronics1427 Words   |  6 PagesWorkforce Diversity Samsung Electronics Table of Contents Chapter One 3 Introduction Chapter Two Literature Review 4 Sustainability Report 5 Forbes Insights 6 Reference 3 Chapter Three 7 Methodology Qual: Interview Qual: Survey Quant: FM Chapter Four 8 Discussion Chapter Five 10 Conclusion 11 Sources Introduction Samsung Electronics Co Ltd was founded in 1938 Seoul, Korea. The company has been around for decades, providing the world with â€Å"electronic products amp;Read MoreDiversity And Diversity Of Diversity1657 Words   |  7 PagesThus, diversity studies would then be reduced to the conclusion that ‘everyone is different’ and, if this conclusion is accepted, the concept of diversity may become â€Å"nothing more than a benign, meaningless concept† (Nkomo, 1995). The danger in narrowly defining diversity, however, is that only one dimension of cultural diversity (race, age, ethnicity, or gender) is by and large the subject of research at a time. Since a cultural diversity dimension interacts with other dimensions of diversity narrowRead MoreRunning Head: Brief Literature Review Draft . Brief Literature1636 Words   |  7 Pageshead: Brief Literature Review Draft Brief Literature Review Draft Introduction This is a draft paper of the literature review from week one to today. This is ensuring the literature reviews, research sources, and including personal throughs and opinions reflect a comprehensive literature research. It’s also includes the major themes identified in week three mapping. The draft paper helps identifying and considering the theoretical or conceptual frameworks present throughout the literatures. In additionRead MoreAnalyzing Diversity Within The Workplace1061 Words   |  5 Pagesas a â€Å"melting pot† because of the diversity of its people. People from hundreds of countries with different cultures, languages, religious beliefs, and different ethnicities have come to the United States seeking a better opportunities and a better way of life. Melting pot is defined as â€Å"a place where a variety of races, cultures, or individuals assimilate into a cohesive whole† (Merriam-Webster, n.d.). For the purpose of analyzing diversity in the workpla ce, it is necessary to also define â€Å"cohesionRead MoreWorkplace Diversity : The Visible Or Invisible Differences Among Employees Of An Organization1653 Words   |  7 PagesWorkforce Diversity defines the visible or invisible differences among employees of an organization and could be divided in to three major components such as Primary, Secondary and Organizational and Community. Factors such as Age, Gender, Sexual Orientation, Ethnicity represents Primary while Appearance, Educational Background, Marital Status, Work experience represents Secondary and Job position, Specialization, Nationality, Life stage represents Organizational and Community. In recent years, organizationsRead MoreStrategic Human Resource Management : A Deeper Understanding Of The Dominant And Minority Cultures Essay839 Words   |  4 PagesRomero, F., Gonzalo Sà ¡nchez, G. (2013). Workforce diversity in strategic human resource management models. Cross Cultural Management, 20(1), 39-49. doi: http://dx.doi.org/10.1108/13527601311296247 RQ How effective is workforce diversity without a deeper understanding of the dominant and minority cultures in human resource management? The article expounded on how strategic human resource management can get the most out of workforce diversity via the universalistic, contingent and configurationalRead MoreOrganizational Diversity At The Workplace1355 Words   |  6 PagesOrganizational Diversity in the Workplace I. Introduction: Today, more and more organizations are moving towards the analysis of how to implement diversity as a core value. For an organization to hold people accountable for diversity expectations, leaders must implement, have a clear understanding, and practice diversity policies and procedures (Williams, 2013). By outlining a foundation together with a lateral approach leaders can encourage diversity understanding (Williams, 2013). Knowledgeable

Importance of Roleplay in Teaching English Free Essays

http://busyteacher. org/7371-10-roleplay-ideas-for-general-english. html Role plays are an excellent way of getting your students to practise their English. We will write a custom essay sample on Importance of Roleplay in Teaching English or any similar topic only for you Order Now They simulate real life situations and allow them to act out what they would do in a real situation. There are two ways a role play can go: scripted and non-scripted. With a scripted role play, the teacher might use an example in a text book. This is a good idea for a warm up exercise, by getting everyone to split up into pairs and allow them to speak to their partner, taking on different roles. Non-scripted ones are when students are given a role each and must use whatever knowledge they have in order to speak with that partner. Below is a list of ideas for a general English class. This can be adapted to suit a situation. Try These Fresh Role Play Activities With Your Class 1 Telephone Conversation Speaking on the phone is different to a face-to-face conversation because one relies solely on language to communicate. Get the students who are practicing to sit back to back in order for this to work properly. There is a whole range of ideas which one can use to act this out. Examples include: phoning to make a complaint, speaking to a friend or inquiring about a job position. 2 Going to the Shop A great one for younger learners as it will teach them the basics of interacting with people. Children generally rely on their parents to buy things for them, therefore this will boost their overall general confidence in buying. It can be as simple or as complex as one wishes, depending on the situation. Key phrases are often important here, such as â€Å"I would like†¦Ã¢â‚¬  â€Å"How much are†¦Ã¢â‚¬  â€Å"Good morning†¦Ã¢â‚¬  and so forth. 3 Booking a Hotel This will allow students to practise a specific type of language. Usually this will be formal language as it is a business conversation. This can also be done in the format of a telephone conversation, or it could be someone approaching a text. There is a wide range of opportunity here for the students to learn new forms of vocabulary. 4 Sharing Opinions Choose a topic that everyone appears to be interested in. Get the students to pair up and give them a list of questions to follow (for example, see our ‘130 Topics for Discussion (more than 2000 questions) For Any Level’). This will allow them to come up with their own phrases and use language in a much more practical way. Job Interview Work is usually a good topic to begin with when teaching adults. Many are learning English in order to improve their career prospects. As a result, a job interview role play is an excellent way to get the class learning that all important material. Again, this can be scripted or non-scripted. A good idea would be to have the interviewer have a list of s et questions, and the students can take it from there. 6 Getting Everyone to Speak A traditional method is to ask the class to pair off. Of course, one cannot monitor every student particularly if the class is quite large. Therefore, it is important to make sure everyone is speaking and getting the most out of the language they know. If one has time, have each individual group come up to the top of the class and speak in front of everyone else. This will allow people to use their language more creatively. 7 Argument Between Neighbours Again, this is a new opportunity for learning different types of vocabulary. This could be between two neighbours who are having an argument. Perhaps one plays music too loudly in the middle of the night and is disturbing the rest of the apartment block. This can be as absurd or ridiculous as the students’ want, as long as they are speaking and using the language correctly. Some of the situations thought up can be quite amusing. See some suggested situations here: â€Å"Neighbour Problems Role Play†. 8 Body Language Body language is just as important as spoken language, so in their role plays try and let the students get into the role. Of course, one does not have to be an expert at acting but it is important for them to get a feel of the flow of the conversation. Using body language effectively will allow them to become a lot more in tune with the language they are using. Debate Debates are a brilliant way of encouraging language use. This is because they can become somewhat heated, and many new words can come up. It is important to choose a topic which might not be too controversial to some students. Remember to be sensitive to their age group and the general attitude of the particular country. Divide the class into t wo sides and give them each a side of an argument to defend. 10 Have Fun When it comes to role plays, it is all about the creative use of language. The student must put what they know to the test. This doesn’t mean they have to list off a boring dialogue. Allow them to be as creative as they can. Put them into challenging situations, and this will allow them to think of new ways of saying things. Role plays can work as a great ice breaker for the beginning of the class. Always remember to be sensitive to any particular issues at the time, however, and be wary of the students’ age. Usually, the likes of filing a complaint will not really be of interest to children. Once the students are having fun and speaking English, there are no limits to their own learning! How to cite Importance of Roleplay in Teaching English, Essay examples

Ansoff Matrix free essay sample

Ansoff Matrix 3 BY arnab007 The Ansoff Matrix Providing strategic options is a role of the marketing plan, but how does the marketing team come up with bright ideas? Fortunately there is a simple tool that can help the Ansoff Matrix. Developed in 1957 it still holds true today a 2 x 2 matrix that guides planners in coming up with options. Basically, it gives you four options dependent on two variables developing new products or entering new markets. New product development and entering new markets involve expense and therefore risk. They also produce risk to your brand if an undertakers firm were to branch out into whoopee cushions their credibility as an undertaker would be scarred! Therefore, the further down or right on the grid you go, the higher the risk. When is a product entirely new or when is it Just an amendment? That is subjective, so Judgement must be used a car manufacturer producing a new model probably doesnt count as new but if that same company were to launch a mission to Mars it may well do There is no guarantee of success for any plan, as highlighted below: Market Penetration You stay with the same product and keep selling it to the same people. We will write a custom essay sample on Ansoff Matrix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So how do you grow? The answer comes from adjusting the marketing mix maybe promoting yourself better, making the product better or lowering the price. It is the least risky option, but consequently is likely to reap the least reward. A good example of market penetration is Fullers London Pride once a regional ale in the South East but now the best selling cask ale in the I-JK (CAMRA). They have done this by relying on a high quality product but increasing promotional activity articularly advertising connected with sports events. On the other side is Rover they kept selling similar cars to the same market but Just lost touch. The product was well-overtaken and badly promoted, and the results are there for all to see. The moral of the story? Even if you do nothing, make sure you do something! Product Development If you have a well-respected brand with your customers, it may be possible to sell them other things. This is probably the most common option to head in as companies can use the good will they have in the market to generate credibility. As long as the ew product in question isnt too left-field, customers will like it. uality pens. For many people a Mont Blanc is the pen to have. The trouble is, once you have a fountain pen, ballpoint and a pencil, that is it. Mont Blancs quality means you may have the same pen for life, so you will never buy anything from them again. As a result, Mont Blanc decided to start selling you other things: cuff links, wallets, notebooks and so on. The same high quality prest ige brand transferred to other products with great success. Possibly the worlds best-known brand got it seriously wrong when they launched a ew product . Coca Colas premium bottled water, Dasani, was launched their existing I-JK consumer market, but unfortunately they got it very wrong. Dasani was little more than bottled tap water and the fall-out hit Coca Cola hard. It wasnt Cokes first time though after the New Coca Cola debacle nearly ruined them. If you are going to launch a new product, make sure that it reflects your brand and wont damage what you already have. Market Development Selling the same product to a new market is a tricky proposition, but a number of companies have done it very well. Guinness, Lucozade and Skoda have all managed to salvage weak brands by launching them into a new market. However the most successful repositioning was Sony PlayStation a repositioning that was pre-planned, not firefighting. Sony had planned to sell PlayStations to children then, once the product life cycle had reached maturity, relaunch in the adult market enter Lara Croft. Failed repositionings litter the history of marketing but, for me, the most interesting is that of cricket. Some marketing chaps went to America, saw baseball and thought Wow! That will make cricket trendy! Cricket clubs suddenly had silly names like Scorpions (what on Earth have scorpions got to do with Derbyshire anyway) and music was blasted out every time a run was scored. The youth market was not impressed. It was only when the core product was improved that crickets popularity returned thanks be to Freddy Flintoff and co. Diversification So, you know nothing about the market you are selling to or about t he product you are launching. Sounds like a recipe for disaster The risks of diversification are otentially grave, but the rewards can be enormous. Caterpillar used to make yellow diggers and bulldozers and sold them to construction companies. Now they sell boots to young adult consumers. Apple used to sell computers to graphic designers. Now they adorn the belt of Just about every 16-24 year old in the country with the iPod. The reward has been easy to see. When diversification goes wrong, you can be left with a feeling of: What were they thinking? Sir Clive Sinclair produced and sold one of the first home entertainment transport. Still, a C5 can be worth a fortune on EBay.